Most professions boast an industry certification as a way for working professionals to demonstrate measured skill sets in specialty areas. In architecture, it’s the “Architect Registration Exam” (ARE); in retail electronics, it’s the “Mobile Electronics Certified Professional” (MECP); in accounting, it’s the “Certified Public Accountant (CPA) exam.”

Why are these credentials relevant?

Earned designations provide assurance of a member’s ability to perform a job or task, making them more valuable to, and coveted by, employers and the public. In the case of architecture, for example, achieving registration demonstrates a candidate’s ability to provide the various services required in the design and construction of buildings.

In business intelligence we have: CBIP, DAMA Mastery Levels, Project Management (PMP), and Data Vault Certifications.  The value of a CDVP2 (Certified Data Vault 2.0 Practitioner) is tremendous.  Ranging from broad reaching job skills, to specific implementation best practices.

Validation of Knowledge

Organization affiliates recognize that evidence of continual learning is desirable and demonstrates the knowledge and skill set necessary to fulfilling professional responsibilities. Third-party validation of skills from a certification is far more powerful than self promotion of knowledge. When mid-level professionals seek third-party certifications they validate their knowledge, making employers and consumers more likely to recognize and reward professionals holding official certifications. A voluntary certification is also often seen as evidence of an individual’s personal drive and motivation, giving them a leg up for raises and promotions.

Having a Data Vault Certification can increase your chances of promotion, as well as raises.  For the employer, it demonstrates a serious commitment to understanding the data that is the life-blood of their business.  Corporations now see data as an asset, and having a certification puts you in a mind set enabling you to turn data (asset) in to information (bigger asset).  Having the certification shows your employer that you care enough about their systems to build the right components at the right time.

Increased Marketability

Increasing one’s marketability is a primary driver and a powerful incentive to obtaining professional certification. Credentials provide amplified visibility of a professional’s skill set in the workplace, throughout professional communities and within organizations. In any line of business, the desire to land the perfect job is a significant certification incentive.  Industry studies back up these claims. According to a survey by, 100 percent of respondents agreed that industry certifications are preferred during the hiring process, in both new hire and internal employee placement scenarios.

A Data Vault certification increases your ability to tap in to an ever growing world-wide market place.  Data Vault implementations are going on around the world – making your knowledge indefensible at the hands of your employer.  It also provides your employer with valid reasons for hiring you in to an ever changing BI landscape.  With the CDVP2 certification you will be able to plug in to Big Data and NoSQL environments with ease – adapting them for use at your employers, thus increasing your job skills on a multitude of levels.

Reputation, Credibility, Confidence

Many of the stated benefits of getting certified are intertwined, but are best summarized as providing superior reputation, credibility and confidence. According to the American Society of Association Executives, 70 percent of its Certified Association Executive (CAE) program test takers report “enhancing knowledge,” “improving advancement opportunities” and “evaluating their status in their current position” as motivation for taking the exam. Clients and partners quickly assume confidence in the competency and proficiency of professionals who are both participants in their trade organization and recipients of industry certifications.

Earning Respect

Bearing in mind these motivations, once an association decides to implement an optional certification program, there are some big-picture items that should be established from the get-go. These items will communicate to potential test-takers what they can expect from the testing process and inform them of the program’s potential value.

  1. Positive reputation: Professionals will seek out certification exams recommended by industry colleagues or valued by consumers and/or “watchdog” groups.
  2.  Accuracy and ethics: Certification candidates will seek out, through the above recommendations of colleagues, exams that maintain legitimacy by keeping exam items up-to-date and relevant to current industry standards.
  3. Pre-requisites: Many certification exams require a pre-requisite of some sort, be it education (either association or institution based), years of experience or a fee.  Rigorous pre-requisites are often telling of whether a certification is prestigious or well regarded.

Certification exams are an excellent way for state and local associations to maintain relevancy on a national level, and a reliable, respected way to open new doors for the professionals obtaining them.  If implemented properly, certifications give state and local organizations, as well as professionals and consumers, a new layer of competency in the constantly changing world of business.

A Good Place to Start

When an association’s leaders decide to start a certification program, they must first consider the program’s design. Because there are thousands of certifications on the market, and new credentials are always appearing, professionals considering a program will analyze the relevancy and objectivity of its design. Three key considerations in program design are:

  1. Certification Name: The name of the certification exam should describe the professional value that it would provide to prospective test-takers. When an organization names a certification program, the purpose of and benefits achieved through the certification should be clear in the title to avoid confusion. “Alphabet soup,” or the excessive use of acronyms, should be avoided or used sparingly.
  2. Test Development: Prospective test-takers will consider how the program was developed, and by whom it was developed. The exam should be put through a rigorous process by subject matter experts. Exams that are developed with the help of a testing provider can greatly benefit an organization – and by default, test takers. These entities typically already have the knowledge base and resources, such as an expert staff of psychometricians, to quickly and efficiently create valid, sound exams and items than individual organizations. Oftentimes, testing agencies have an item bank that can be utilized or that can serve as smart models for creating new ones.
  3. Test Delivery: The “how” and “where” of certification exams are also important. Is the exam delivered in a secure environment? Is the exam proctored? Are books allowed in the room? Generally, the more secure the testing environment, the more highly regarded the exam.
    Organizations value exams taken in a secure environment with “no books” or reference materials allowed, since the individual sitting for the exam has had to prove knowledge. A certification exam that allows you to bring in reference materials, or that you can take in a non- proctored environment such as your home, are probably not as valued as being a reliable gauge of skill level and may not benefit you as much.